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1990 Rolex Datejust Ref. 16233 In Two-Tone - HODINKEE Shop. Why This Watch Matters A two-tone Datejust with a champagne dial, it's just right. The Full Story The Datejust has remained Rolex’s mainstay model since the brand introduced it in 1945.Paired with its timeless design, these factors help the Rolex Datejust retain its value, especially in the long-term. Based on historic prices, the Rolex Datejust has increased in value by more than 200% since the 1990s.