67 shades of dior campaign - dior forever foundation 2022 : 2024-11-01 67 shades of dior campaignThe campaign was Dior’s most inclusive activation to date. From a statistical point of view, the results comfortably surpassed all KPIs. Furthermore, in terms of sentiment Dior successfully communicated that with forever foundation there is no need to compromise on foundation shade; the range is inclusive of all skin tones and types. . See more 67 shades of dior campaign$18.95
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67 shades of dior campaign
To identify 67 influencers that could match 67 unique foundation shades presented a huge logistical challenge; foundation shade was a piece of data they could not access without a layer of . See moreThe campaign was a resounding success through a combination of detailed planning, smart execution and creative delivery; 67 influencers wearing 67 shades over 67 days. 1. 67 Influencers 2.66m Audience Reach (+33%) 2. 1.85m Impressions (+85%) 290 Content Created (+44%) 3. 591k Engagements (+269%) 6.6% 4. Engagement . See moreThe campaign was Dior’s most inclusive activation to date. From a statistical point of view, the results comfortably surpassed all KPIs. Furthermore, in terms of sentiment Dior successfully communicated that with forever foundation there is no need to compromise on foundation shade; the range is inclusive of all skin tones and types. . See more
67 shades of dior campaignThe extraordinary 24H* Wear foundation with an 86%** skincare base. 67 shades in 2 finishes, Matte or Glow. Be seduced by the Dior Forever iconic matte finish or fall in love with the healthy radiant finish of Dior Forever .Jan 11, 2022 — To get the methodology for forty-three crafted shades, Dior worked with 110 women to represent the 110 various skin tones referenced by science.
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67 shades of dior campaign