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lvmh digital strategy The challenge for LVMH became how do they balance the practicalities of a modern, global digital business (i.e. operational excellence, superb 24/7 customer service, warehousing optimization, .
lvmh digital strategy While its track record online has been uneven, LVMH has finally made digital a top priority. “The group is totally oriented towards digital, both in terms of e-commerce but also with regard to the internal . The LVMH VP of digital innovation outlines how she works with luxury brands to test new technologies, and where the group is focused next. By Maghan McDowell. .lvmh digital strategy lvmh chief digital officer LVMH's approach encompasses four key pillars: immersive brand experiences, authenticity through blockchain and NFTs, personalized digital items, . Creativity and innovation are at the heart of LVMH's massive success. We break down how carefully executed luxury brand strategy and an innovative business . LVMH’s 70 creative houses have the autonomy to choose their own digital strategies and have so far taken a variety of approaches. Using CB Insights data, we uncovered 4 of the most important strategic priorities highlighted by LVMH’s acquisitions, investments, and partnerships since 2021. .
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lvmh digital strategy